Privacy Policy

1. Introduction

Welcome to Fillipa ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Google Ads optimization platform and related services.

2. Information We Collect

We collect information that you provide directly to us, including:

• Account Information: Name, email address, company name, website URL, and company size when you register.
• Google Ads Data: Campaign performance metrics, keywords, ad copy, budgets, and other advertising data accessed through your connected Google Ads account.
• Brand Assets: Company logos, brand colors, fonts, and business descriptions you upload to our platform.
• Payment Information: Billing details processed through our secure payment providers.
• Usage Data: Information about how you interact with our platform, including features used and optimization suggestions implemented.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Google Ads optimization services
• Generate AI-powered campaign suggestions and performance insights
• Analyze your advertising data to identify optimization opportunities
• Create personalized recommendations based on your campaign performance
• Process transactions and send related information
• Send technical notices, updates, and support messages
• Respond to your comments, questions, and customer service requests
• Monitor and analyze trends, usage, and activities in connection with our services

4. Google Ads Data Access and Usage

When you connect your Google Ads account, we access your advertising data through Google's official Ads API using OAuth 2.0 authentication. This connection is established through a secure authorization flow where you explicitly grant Fillipa permission to access your account data.

Data We Obtain:

• Campaign structures, names, statuses, and budget settings
• Ad group configurations and targeting settings
• Keywords, search terms, and negative keywords
• Ad creative content (headlines, descriptions, URLs)
• Performance metrics (impressions, clicks, conversions, costs, CTR, CPC, ROAS)
• Quality Scores and ad relevance metrics
• Geographic and demographic performance data
• Device and platform performance breakdowns

How We Use This Data:

• Generate AI-powered optimization suggestions to improve campaign performance
• Identify underperforming keywords and ad groups
• Recommend budget adjustments and bid optimizations
• Analyze competitor positioning and market opportunities
• Provide actionable insights through our dashboard and reports
• Calculate your campaign health score and identify improvement areas

We do not sell, rent, or share your Google Ads data with third parties for marketing purposes. Your data is stored securely with encryption at rest and in transit. You can revoke our access at any time through your Google Account settings (myaccount.google.com) or by disconnecting your account in Fillipa settings.

5. AI and Machine Learning

Our platform uses artificial intelligence to analyze your campaign data and generate optimization suggestions. Specifically, we use OpenAI's API to evaluate your campaign performance scores and provide improvement recommendations. When processing your data through OpenAI's API:

• Your campaign metrics and ad content are sent to OpenAI for analysis
• OpenAI processes this data to generate optimization suggestions and campaign health scores
• We do not use your data to train any AI models - data is processed solely for providing you with insights
• OpenAI's data handling is governed by their enterprise data processing terms

Your Google Ads data is never used to train AI models, either by Fillipa or any third-party service providers.

6. Google User Data - Limited Use Disclosure

Fillipa's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

We limit our use of Google user data to providing or improving user-facing features that are prominent in our user interface.Specifically, we use your Google Ads data solely to:

• Display your campaign performance metrics in our dashboard
• Generate optimization suggestions to improve your advertising results
• Calculate campaign health scores and identify improvement areas
• Provide actionable insights and recommendations

We do NOT use Google user data for any of the following prohibited purposes:

• Targeted advertising, personalized advertisements, retargeted advertisements, or interest-based advertisements
• Selling data to data brokers or information resellers
• Determining credit-worthiness or for lending purposes
• Creating databases for purposes unrelated to providing our services to you
• Training AI models or machine learning systems
• Any other use that is not directly related to providing or improving user-facing features of Fillipa

We do not allow humans to read your Google user data unless: (a) we have your explicit consent, (b) it is necessary for security purposes (such as investigating a bug or abuse), (c) it is necessary to comply with applicable law, or (d) our use is limited to internal operations and the data has been aggregated and anonymized.

7. Data Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: Third-party vendors who perform services on our behalf, such as payment processing, data analysis, and hosting.
• Legal Requirements: When required by law or to respond to legal process.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• With Your Consent: When you have given us permission to share your information.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption of data in transit and at rest, regular security assessments, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

9. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. You can request deletion of your data at any time by contacting us.

10. Your Rights

Depending on your location, you may have the following rights:

• Access and receive a copy of your personal data
• Rectify inaccurate personal data
• Request deletion of your personal data
• Object to or restrict processing of your personal data
• Data portability
• Withdraw consent at any time

11. Cookies and Tracking

We use cookies and similar tracking technologies to collect and track information about your use of our platform. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Fillipa
Email: hey@fillipa.com
Address: Buerstadveien 23, 3135 Torod, Norway